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Why building an email list is important

April 1, 2024

In today’s digital age, the question arises: **why build an email list**? It’s easy to overlook amidst the dominance of social media platforms, yet recent events involving Elon Musk and Mark Zuckerberg emphasize its crucial significance.

Consider this: Musk and Zuckerberg wield immense power over platforms like Twitter, Instagram, and Facebook, capable of revoking access at will. This vulnerability extends to other platforms like LinkedIn and Pinterest, highlighting the need for independent channels.

Amidst this uncertainty, your email list emerges as a steadfast asset. Unlike social media, it’s under your control, providing a direct line to your audience.

**Building email list** cultivates deeper relationships with subscribers, delivering valuable content reliably. It bypasses the unpredictability of social media algorithms, ensuring consistent engagement.

Your email list is immune to platform changes, offering stability in an ever-shifting landscape.

Thus, the imperative is clear: **why build email list**? Prioritize its growth for long-term success and authentic audience connections, as it remains your most reliable asset amidst digital flux.

Written by Pawan Barapatre

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